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May 22, 2012
By: Jamie Matusow
Editor-in-Chief
Online Exclusive: CEW Names Best Beauty Products Of The Year Industry leaders select 2012’s product breakthroughs at the Insiders’ Choice Awards.
Cosmetic Executive Women recognized the most innovative beauty products of the year on May 18th at the 18th Annual CEW Beauty Insiders’ Choice Awards. The award-winning products ranged across 29 categories including cosmetics, hair care, skin care, the newly-added nail category and more (see below for a complete list of the winning products).
The CEW Beauty Awards is the only awards program where the winners are determined exclusively by beauty industry professionals. More than 4,600 CEW members, whose business it is to know beauty’s best, selected the winners. The CEW Beauty Awards signify the industry’s highest recognition for manufacturers and brands, and serve as a well-respected guide to the most innovative new products for consumers. “When it comes to buying beauty products, women are looking for proven performance and claims they can trust,” says Carlotta Jacobson, CEW President. “The CEW Beauty Awards seal helps consumers cut through the clutter so they can make an informed decision about the best products in the marketplace. A CEW Beauty Award winning product signifies the ultimate endorsement from beauty industry insiders, providing the peace of mind the customer needs.” In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Supergoop! The CEW Best Seller Award recognizes the product categories with the most growth in sales and the best-selling product in that category for both mass and department stores. Winners are based on retail sales data from Symphony/IRI and NPD. This year’s winner is Sally Hansen Salon Effects Real Nail Polish Strips for mass and Lancôme Visionnaire [LR 2412] Advanced Skin Corrector for department stores. This marks the first year for the CEW Nail Product category. The award was created based on the strength of the nail category in the marketplace. This year’s winning product is Sally Hansen Salon Effects Real Nail Polish Strips.
Also new this year, CEW invited top beauty bloggers and online beauty thought leaders to present at this year’s CEW Beauty Awards. Mario Cantone, comedian and star of Sex and the City 2, hosted the awards, which had more than 625 entries and 146 Finalists. There were 29 product categories including: Bath & Body Mass, Bath & Body Prestige, Acne Treatment, Anti-Aging Mass, Anti-Aging Prestige, Cleaner & Scrub, Eye Treatment Mass, Eye Treatment Prestige, Moisturizer Mass, Moisturizer Prestige, Hair Care Product, Hair Coloring Product, Hair Styling Product, Eye Product Mass, Eye Product Prestige, Face Product Mass, Face Product Prestige, Lip Product Mass, Lip Product Prestige, Nail Product, Men’s Grooming, Men’s Scent, Women’s Scent Mass, Women’s Scent Prestige, Sun, Indie Beauty Award, Eco Beauty Award (sponsored by Givaudan and vetted by The Natural Step) and Best Seller Mass, Best Seller Department Stores.
CEW highlights the winning products through national retail partnerships with CVS/pharmacy, QVC, Beauty Bar and HauteLook. Throughout the year, the 2012 Beauty Award Winners will display the Winners’ seal and be showcased with custom promotions in store, online and on TV. In addition, a value priced gift box of finalist and winning products will be co-branded with Beauty Bar, allowing consumers to try some of the most innovative new products. The winning products will also remain posted on www.cew.org throughout 2012. The 2012 CEW Beauty Awards is sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, QVC, Kotex, Beauty Inc, Arcade Marketing, HauteLook, HBA Global Expo, RPG, MaCher, Albéa, Rpr Marketing Communications, Restylane, Script to Screen, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media Network, Proof Seven, and WWD. Categories are defined by NPD and votes are tabulated by Ernst & Young LLP.
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